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DIY Digital Sales, building a personal brand, DIY Digital Marketing, DIY Personal Branding, DIY Social Media, sell more cars

Building a Personal Brand Part 3 – Promote Yourself and Win

Mar 14, 2021 by diyautogalaxy 0 Comments #building a personal brand, #diy digital sales, #diy sales, #how to brand, #how to build a brand, #how to build a personal brand, #personal brand building, #salesperson, #sell more cars, #sell more with a personal brand, #sell more with digital retailing, #sell yourself, #socail media brand, #social media, #social media brand, #social media branding

Building a Personal Brand Part 3 is all about promoting yourself with digital marketing.

Now that you have built the foundation for your personal brand, it’s time to start promoting it with social and digital marketing. In Part 2 I mentioned how you should consider your personal brand website as the nucleus to your brand. There’s a couple of reasons for this. First, you own your website and everything on it. Second, it’s the anchor point for everything you’re going to do going forward. If you’re an automotive sales professional, you’ll want to drive both your current and future clients to this site.

When Building a Personal Brand You Need To Leverage Digital Marketing and Social Media

Your probably already on at least one social media platform. Start with the one you’re most comfortable with. Now is not the time to start learning a new social media platform. If you use FaceBook or Instagram on a regular basis, start there. Since most people have a FB page, I’m going to show you how to start building a personal brand on FaceBook. Besides…. What’s more DIY Digital Marketing than starting a page on FB? Log in to your FaceBook page and in the top right corner click the + button and select create page. Now add your page name (use your brand name 🙂 add a category and description to get started. How easy was that?

Pro Tip: Looking for an easy way to make new creative?

Try Canva.com to create great looking posts and more. Best of all it’s free! This cool quote from Mickey Rooney was on their site and I thought it was cool. Canva has plenty of premade templates, graphics, infographics and more. Best of all you can customize with your own images and text.

It’s easy to use and with a little practice you’ll be making professional looking social media posts in no time. You need to stand out from the crown while building a personal brand, try Canva for your digital marketing efforts.

Crossposting: The art of linking all your hard work together for maximum exposure.

Crossposting is basically linking all of you content, posts, websites and social media together. This is truly where the magic happens. Most people get to this point then give up when their website and social media posts don’t get any traction. It’s extremely important that you crosspost everything. Once Google sees your website linked to FaceBook and vice versa, both will start to become more relevant. Remember this graphic from page 1?

Your website is at the center but it’s surrounded by a number of social media sites that all connect to your site. Most importantly they all have links from your website back to your social sites. This “crossposting” of sites links them all together and creates a strong message to Google. It lends credibility to your website in Googles eyes. It also allows Google to determine what your brand is all about and helps with the ranking and relevancy.

Now that you have a FaceBook page with the purpose of building a personal brand start crossposting. Copy the URL from your website and start a post in FB using it. FB will take it from there and now your crossposting 🙂 BTW-we’re just getting started with this. It may take a while but Google is going to like what you’re doing. Give yourself a pat on the back. You’ve done well to get this far and you’ve starting building a personal brand online.

Checkout our Facebook page to see what we’re doing at DIY Digital Sales. Oh yeah, this is crossposting 🙂

Don’t like FaceBook? No problem, get started building a personal brand on your favorite platform and don’t forget to use hashtags. #diydigitalsales #buildingapersonalbrand #crossposting #automotiveretail #facebook #sellmore #freewebsite

About the Author:
Mike has 25 years of retail automotive experience and has held positions from Salesperson to General Manger in luxury brand dealerships. In addition to his extensive retail automotive experience, he loves SEO and digital marketing. Check out this great article on beginner SEO at MOZ.com

DIY Digital Marketing, building a personal brand, DIY Digital Sales, DIY Personal Branding, DIY Social Media

Building a Personal Brand For Automotive Sales Pros Part 1 – A Great Start

Dec 24, 2020 by DIY Digital Sales 0 Comments #building a personal brand, #car sales, #digital retailing, #digital sales, #diy digital sales, #personal brand building, #personal branding, #remote automotive sales, #remote retailing, #salesperson, #sell more cars, #sell yourself

Building a Personal Brand in sales is more important than ever.

Let’s take automotive sales for example. Just ten years ago most customers visited the showroom to research, test-drive and get pricing for their next vehicle purchase. Today most of this is done online and they only visit the dealership to take delivery and even that is changing.

Online Sales

Todays consumers have a wealth of information available to them online. They can shop different models, value their trade, watch test-drive videos and in most cases get accurate pricing as well. When they’re comfortable they have the vehicle they want picked out and the price that fits their budget, a number of dealerships will even deliver the car to their home or office. The Covid-19 pandemic has accelerated this entire digital retailing model.

Very few automotive salespeople have created a strong personal brand. Sure, some have done a good job on social media and some stand out on reputation sites like dealerrater.com but very few have built a strong personal brand. Most people don’t know where to start and that’s where we come in.

Car sales professionals are the ultimate entrepreneurs with an advantage.

They are their own small business inside the dealership with a huge head-start over most entrepreneurs. Automotive sales pros have the ability to make unlimited earnings with little to no risk or expense. The dealership pays for advertising, rent, inventory and general overhead. All you have to do is sell. This is where it’s starting to get tricky in todays environment. If we know that most purchasers only visit the dealership 1.4 times in the purchase cycle, you need to reach them before they walk into a dealership.

Whether you’ve been selling cars for years or you just got into the industry, building a personal brand is the future. Dealerships will spend tens of thousands of dollars every month advertising their brand, their inventory, even the service and parts department, but they will not market YOU. Some savvy dealerships are waking up to this idea but for the most part, you will need to market you.

We built this website, a YouTube channel and other social media sites to help you navigate your own personal brand development plan. It’s a lot of hard work and it’ll take some dedication but the payoff can be awesome. Imagine consumers reaching out to you directly from the internet with low funnel purchase intent. In-market shoppers who are ready to buy or lease and they know your name. Not another salesperson on the floor, and definitely not the salesperson across town. No, they want to buy from you. More importantly, your brand.

Building a Personal Brand Step 1:

Lets start building your personal brand by thinking about your market. If you sell cars, or if you’re a real estate agent this step is a little easier. For these two professions your market is mostly local and your product is very clear. Let’s stay with auto sales for this step and start by talking about your brand name. For most this could be a number of variations but try to include your name, what you do and maybe the brand of car. Don’t spend too much time on this. It’s more important that you get started ASAP. Here’s a few examples:

1. Sarah Smith Sells Cars
2. Car Sales by Dave Jones
3. Dina has lease deals
4. Buy Cars Direct (if you’re in an area that has a lot of broker business)
Ok, these are not very creative but you get the point. It’s not rocket science, at least not yet. You may start to question that as we get into some of the more involved steps later though 🙂

Building a Personal Brand Step 2

Building a personal brand can be done on a budget but it’s gonna take some work. Now that you have some name ideas, go to Google and see if the email address is available. Go to google and create a new account with <insert your brand name here>@gmail.com as the email address. This is free and a great place to store creative ideas and content in the google drive.

Follow along and look for part 2 on building a personal brand and more on personal brand development on our website HERE 🙂 Thanks for visiting!

Want to see the free blog I made in part 2? Building a Personal Brand Blog using WordPress for free.

DIY Digital Marketing, DIY Digital Sales, DIY Personal Branding, DIY Social Media, sell more cars

Welcome to DIY Digital Sales – The Best Place For Sales Pros

Dec 20, 2020 by DIY Digital Sales 0 Comments #automotive retail, #car sales, #diy digital sales, #how to build a brand, #personal brand building, #personal branding, #sell more cars, #sell yourself

DIY Digital Sales was created to help Salespeople sell more through digital marketing and personal branding.

Whether you sell cars, real estate or widgets, we’re here to help. Most salespeople have some presence on social media but lack a complete marketing plan. Here at DIY Digital Sales – we want to help with that.

DIY Digital Sales is here to help.

You don’t need an ad agency or a big budget to get started. You just need a plan, and you need to get started. Do It Yourself and you’ll be in complete control of your marketing plan and its overall success. It’s hard work but once you’re done, you’ll sell more cars and work less.

Here’s Part 1 – How To Build A Personal Brand

Follow along as we take you through the steps of how to build a personal brand online and sell more cars.

Here’s Part 2 – How To Build A Personal Brand

Sales, marketing and personal branding are more connected than ever. Follow DIY Digitl Sales on YouTube and FaceBook for How To videos and tips on building an awesome personal brand.

Check out our post about personal brand building